Mobile-friendly design is not simply making the desktop page smaller. The content, navigation, forms and calls to action must work comfortably on a phone.
This guide is designed to give businesses a practical mobile usability and conversion checklist. We use a practical approach that connects planning, content, technology, ownership and conversion rather than treating one isolated tactic as the complete solution.
Our experience shows that good decisions begin with clarity. The business should understand what it needs, what it already owns, which customer action matters most and how success will be measured after implementation.